Branding · 2024
UF International Center — Social & Content
Overview
I grew and modernized the social presence of UF's Office of Global Learning.
Problem
The office's channels felt outdated and weren't reaching enough students and faculty.
Process
- Audited existing channels and content performance.
- Introduced a refreshed visual style and a consistent posting rhythm.
- Increased content output with repeatable formats.
Tools used
Social MediaContentBrandingAnalytics
Results & impact
+25.5% followers in 6 months and +50% impressions.
+57.7% content output.
Reached 1,600+ students and 800+ faculty.