Strategy · 2024
Samba Brazilian Kitchen — Marketing Plan
Overview
An award-winning, research-driven marketing plan for Samba Brazilian Kitchen.
Problem
The restaurant needed to reach more students and build awareness in a competitive college-town market.
Process
- Surveyed 160+ students to understand habits and perceptions.
- Built a full marketing plan from research to execution.
- Secured a partnership with BRASA for a launch event.
Tools used
Marketing PlanSurvey DesignPartnershipsStrategy
Results & impact
Won 1st place in the Final Case Competition + Market Research MVP.
BRASA event generated $720 revenue, $504 profit — a 233% ROI.