Market Research · 2025
Belkin — Market Research & GTM
Overview
As the top Market Research Analyst for SPARKS One, I worked with Belkin on the Auto-Tracking Stand Pro.
Problem
Belkin needed to understand how consumers perceived the product versus competitors and how to position it to drive growth.
Process
- Analyzed 200+ reviews and estimated NPS versus competitors.
- Surveyed 180+ students on naming and messaging.
- Built a $5K/month SEO & Ads strategy across 200+ keywords.
Tools used
Market ResearchNPSSEOGoogle AdsSurvey Design
Results & impact
Recommended a product name change and updated Walmart copy.
Delivered a high-ROI paid search strategy.