Digital Marketing · São Paulo, Brazil · 2023
Barão Veículos
Barão Veículos was where I first got to experience marketing beyond the classroom. I worked across the dealership's digital presence, creating content for Instagram, TikTok, Facebook, and YouTube, managing social media, photographing vehicles, maintaining online listings, and communicating directly with potential customers.
A big part of my role was finding ways to turn our digital channels into actual business opportunities. I helped build a more consistent content strategy, launched the company's TikTok, managed incoming leads, and connected potential customers with the sales team. Over time, social media went from generating very few sales to becoming a consistent source of leads and customers.
This experience showed me firsthand how creativity, understanding your audience, and a strong digital strategy can translate into real business results.
Post Designs
Stories
Video Editing
TikTok
One of my favorite projects at Barão was launching the company's TikTok from scratch. I experimented with trends, different video formats, and ways to make car content entertaining rather than simply promotional.
In less than six months, the account grew to 6,000+ followers, becoming the largest TikTok account among used-car dealerships in the Vale do Paraíba region. More than 10 videos surpassed 100,000 views, with our top-performing video reaching 655,000+ views.
Content Calendar
When I started working with Barão's social media, I wanted our content to feel intentional rather than just posting whenever we had something available. I created an Instagram content calendar with different themes and types of content throughout the week.
It gave us a more consistent presence, kept the content fresh, and gave me room to experiment with what our audience actually enjoyed seeing.
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